Put Your Music to Work: Strategies for Monetizing Your Music (60 Minutes)

Lifetime

All levels

7 lessons

0 quizzes

58 students

Overview
Curriculum
Instructor

Course Description

Did you know that there are at least nine ways for a music creator to earn money on YouTube? This workshop will teach you how to generate revenue from your music from multiple sources. We will discuss how to earn royalties and allocate performance rights revenue. Making money from your music is hard, but with a little strategy, it becomes easier. This session will provide practical tips for navigating the music industry.

Course Objectives

1. Understand how performance rights royalties work.

2. Gain insight into strategies for monetizing your music.

3. Distinguish between writers’ and publishers’ share of the performance rights royalty.

Learning Outcomes

By the end of this session, you’ll be able to:

1. Develop a plan to monetize your music.

2. Identify and differentiate between the three publishing deals.

3. Implement strategies to release music that generates revenue.

Requirements for Completion

1. Complete each module and quiz.

SHANE COLQUHOUN

Shane Colquhoun, Ph. D., is an assistant professor of music technology and contemporary music styles at Alabama State University. He holds a degree in Music Technology and Business from Bethune-Cookman University and degrees in music education (MEd., Ph. D.) and higher education administration (MEd.) from Auburn University. Dr. Colquhoun is the author of The Producers of Pop: A Comprehensive Plan for Studying Popular Music Producers, available through F-Flat Books. He has publications in the Journal of General Music Education, the Massachusetts Music Educators Journal, and the Media Journal in Music Education. He has also contributed several chapters to books on music education. Currently, he serves as the chair of the NAfME’s Council for Innovation, a member of the NAfME Music Teacher Profession Advisory Committee a member of the board of the Association of Popular Music Education, and the Research Chair for the Alabama Music Educators Association.